Since the campaign is in progress, survey was guided by the following
Objectives.
1. What was the reach of the campaign/the radio programme/magazine?
2. How does the target audience interpret the messages /what are the
perceptions of the target audience about the messages?
3. What did the target audience do about the message?
4. What effects did it have on the attitudes of the target group?
5. What could have been done differently to improve the
campaign/programme/magazine?
6. Did the campaign go as planned [was it flighted on timeously}?
Year Published | |
Type | |
Joint | No |
Partner/s | N/A |
Consultant name | |
Agency Focal Point | Lovemore Mhuriyengwe |
Focal Point Email | lmhuriyengwe@unicef.org |
Managed by Independent Evaluation Office | No |
Geographic Scope | Country |
Country/ies |