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WIPO's corporate communications activities and their contributions to WIPO's brand and reputation
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Policy/Strategy 2017
Evaluation of the WIPO's corporate communications activities and their contributions to WIPO's brand and reputation
Agency
World Intellectual Property Organization

Overview

This report presents results of the evaluation of WIPO’s corporate. communications activities and their contributions to WIPO’s brand and reputation. The major objectives of this evaluation were to:(a) Assess the contribution of WIPO’s corporate communications functions and activities to the SRP and SG VIII; (b) Analyze whether the current governance system and operational structure facilitates achievement of MTSP outcomes; (c) Identify any success factors or weaknesses and draw lessons from them; and (d) Provide necessary, propose recommendations. The evaluation was conducted between March and July 2017.

Report Details

Year Published 2017
Type Policy/Strategy
Theme/s Communications and media
Joint No
Partner/s N/A
SDG/s
SDG9 - Industry, Innovation and Infrastructure
Consultant name
Glenn O’Neil and Patricia Goldschmid
Agency Focal Point Internal Oversight Division
Focal Point Email iod@wipo.int
Managed by Independent Evaluation Office No
Geographic Scope Global

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Evaluation of the WIPO's corporate communications activities and their contributions to WIPO's brand and reputation
2017

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