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Evaluation of AwaazDo Digital Campaign for Promoting Right to Education
Overview
The Awaaz Do campaign was the first integrated advocacy and supporter
engagement campaign within UNICEF India that aimed to simultaneously raise
awareness through digital communication tools and build up an electronic
database of supporters and advocates for child rights.
The campaign set out with ambitious goals and a number of new techniques and
strategies were tested, with varying results. Many lessons can be learned from
the process of developing the campaign as well as its implementation. These
need to be assessed and documented to inform future work in the use of digital
communication tools and to guide further campaigns of this nature, both in
India and within UNICEF globally.
Report Details
| Year Published | |
| Type | |
| Joint | No |
| Partner/s | N/A |
| Agency Focal Point | Lovemore Mhuriyengwe |
| Focal Point Email | lmhuriyengwe@unicef.org |
| Managed by Independent Evaluation Office | No |
| Geographic Scope | Country |
| Country/ies |
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Evaluation of AwaazDo Digital Campaign for Promoting Right to Education
