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Evaluation of the Iodied Salt Consumer Education Campaign
Overview
The objective of this research is to assess and evaluate the Iodized Salt Consumer Education Campaign, which is a multi-media communication campaign to educate consumers and promote the consumption of iodized salt with the goal of achieving Universal Salt Iodization in Myanmar by the end of year 2000.
A detailed analysis was made:
- To assess the general media habits of consumers
- To assess the level of campaign awareness and to gauge whether the chosen media are effective
- To assess the general knowledge of consumers relating to iodized salt
- To assess the general salt usage of consumers
- To test the salt at retailers, at producers, and used at home
- Participation and opinion of teachers, students, retailers, producers, health experts and Zonal Officers
Report Details
| Year Published | |
| Type | |
| Joint | No |
| Partner/s | N/A |
| Agency Focal Point | Lovemore Mhuriyengwe |
| Focal Point Email | lmhuriyengwe@unicef.org |
| Managed by Independent Evaluation Office | No |
| Geographic Scope | Country |
| Country/ies |
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Evaluation of the Iodied Salt Consumer Education Campaign
