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Project/Programme 2000
Evaluation of the Iodied Salt Consumer Education Campaign
Agency
United Nations Children's Fund

Overview

The objective of this research is to assess and evaluate the Iodized Salt Consumer Education Campaign, which is a multi-media communication campaign to educate consumers and promote the consumption of iodized salt with the goal of achieving Universal Salt Iodization in Myanmar by the end of year 2000.

A detailed analysis was made:
- To assess the general media habits of consumers
- To assess the level of campaign awareness and to gauge whether the chosen media are effective
- To assess the general knowledge of consumers relating to iodized salt
- To assess the general salt usage of consumers
- To test the salt at retailers, at producers, and used at home
- Participation and opinion of teachers, students, retailers, producers, health experts and Zonal Officers

Report Details

Year Published 2000
Type Project/Programme
Joint No
Partner/s N/A
Agency Focal Point Lovemore Mhuriyengwe
Focal Point Email lmhuriyengwe@unicef.org
Managed by Independent Evaluation Office No
Geographic Scope Country
Country/ies Myanmar

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Evaluation of the Iodied Salt Consumer Education Campaign
2000

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