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Evaluation of the Meena Communication Initiative
Overview
As the funding for MCI was drawing to a close in end-2003, and efforts were underway to ensure its continuation at country level, it was decided that an evaluation of the MCI be conducted to provide a clear identification of its outcomes, implementation processes and costs, and the potential for its expansion and sustainability.
The evaluation, commissioned by UNICEF Regional Office for South Asia (ROSA) in 2003, focuses on the key outcomes and implementation processes of the MCI in the four countries in which the initiative has been implemented most extensively and for the longest time periods - Bangladesh, India, Pakistan and Nepal. Its objectives are to:
- describe and assess the key outcomes of the MCI in terms of achieved reach, awareness and knowledge, life skills practices, and perceptions and attitudes to Meena as an entertainment education medium;
- describe and assess the implementation processes in each of the four countries, identifying the key inputs, activities, implementation strategies, efficiency of activities, enabling factors and constraints;
- assess and document the financial costs of key stages of implementation to enable an understanding of the cost of the MCI; and
- identify potential for expansion and sustainability of the MCI.
Report Details
| Year Published | |
| Type | |
| Joint | No |
| Partner/s | N/A |
| Consultant name | |
| Agency Focal Point | Lovemore Mhuriyengwe |
| Focal Point Email | lmhuriyengwe@unicef.org |
| Managed by Independent Evaluation Office | No |
| Geographic Scope | Country |
| Country/ies |
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Evaluation of the Meena Communication Initiative
