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Report on assessment of the efficacy of the different media being used by the Department of Mass Communication (DMC) in the field and monitoring of ongoing project activities
Overview
The objectives of the evaluation were:
• To monitor the activities of DIOs in each division
• To analyze the efficacy of one IPC medium against the other;
• To assess the level of awareness created on the different behaviors promoted
through the film shows, folk songs and community meetings;
• To assess the effectiveness of the interventions in order of audience
preference and retention capacity;
• To identify any changes in terms of individual behaviors and social norms;
• To assess the degree of urgency among audiences to change behavior based on
the messages; and finally;
• To propose recommendations to strengthen and improve the project
interventions.
Report Details
| Year Published | |
| Type | |
| Joint | No |
| Partner/s | N/A |
| Agency Focal Point | Lovemore Mhuriyengwe |
| Focal Point Email | lmhuriyengwe@unicef.org |
| Managed by Independent Evaluation Office | No |
| Geographic Scope | Country |
| Country/ies |
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Report on assessment of the efficacy of the different media being used by the Department of Mass Communication (DMC) in the field and monitoring of ongoing project activities
